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NEW K18 PRODUCTS
NEW PURE LAMELLAR RANGE
NEW ALFAPARF MILANO STYLING RANGE
NEW ALFAPARF MILANO SUNSHINE RANGE
EXCLUSIVE TO PRICE ATTACK
Boost or brighten your colour at home. SPS Tints are crafted in Italy in a vegan, low ammonia formula in over 130 shades!
EXPLORE THE RANGE
EXCLUSIVE TO PRICE ATTACK
AG Care combines science and nature, selecting the highest quality ingredients to develop formulas that deliver purposeful results. Driven by care, the entire collection is free from drying sulfates, vegan and cruelty-free.
EXPLORE THE RANGE
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Immerse yourself in the luxurious ritual of Pur...
Indulge in Pure Lamellar Vitality, a soothing escape where creamy textures and calming aromas create a serene experience. Immerse yourself in this luxurious ritual, allowing your senses to unwind while...
Immerse yourself in the luxurious ritual of Pur...
Indulge in Pure Lamellar Vitality, a soothing escape where creamy textures and calming aromas create a serene experience. Immerse yourself in this luxurious ritual, allowing your senses to unwind while...
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The Price Attack Hair Awards 2025: Vote, Win & ...
✨ The Price Attack Hair Awards 2025 are here, and the power is in YOUR hands! ✨ From frizz-fighting serums to the dry shampoo that saves you on busy mornings,...
The Price Attack Hair Awards 2025: Vote, Win & ...
✨ The Price Attack Hair Awards 2025 are here, and the power is in YOUR hands! ✨ From frizz-fighting serums to the dry shampoo that saves you on busy mornings,...
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Celebrating International Women's Day: Price At...
This International Women’s Day, we’re celebrating the power of women—not just in words, but through real action and impact. At Price Attack, we believe that every woman deserves safety, independence,...
Celebrating International Women's Day: Price At...
This International Women’s Day, we’re celebrating the power of women—not just in words, but through real action and impact. At Price Attack, we believe that every woman deserves safety, independence,...
