COLOR WOW - GAME CHANGING HAIRCARE

COLOR WOW - GAME CHANGING HAIRCARE

Color Wow is a compact, capsule collection of ground-breaking problem-solvers for colour-treated hair. They're fanatical about the ingredients that go into their products, fewer formulas, higher performance.

When it comes to science-backed, innovative haircare, Color Wow reigns.

At Color Wow, their focus is on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s colour protection, frizz control, or thicker, fuller hair that you’re after, their first-of-a-kind formulas have forever changed the hair game and have been honoured with over 100 major beauty awards.

At Color Wow, they’re not just passionate about hair care products, they’re hair-obsessed. That's why they’re committed to using the highest quality science-backed ingredients and always pushing the boundaries of hair care innovation, exploring new ingredients and technologies to improve Color Wow products and provide you with the best possible results.

But it's not just about the ingredients they’ve eliminated, it's also about the ones added. Color Wow’s Lab has formulated all their leave-in treatments and styling products to include at least two kinds of heat protection for safer styling and healthier-looking results.

Color Wow’s commitment to quality, safety, and effectiveness sets them apart as the trusted choice for hair care enthusiasts who want hair care without compromise.

THE COLOR WOW STORY

Color Wow was founded by Gail Federici, a serial "beauty problem-solver" with 40 years of experience in innovative hair care. Each product in the Color Wow range is an industry first, has no equivalents and has one thing in common, every single formula is a ground-breaking solution for a widespread, unmet problem. Determined to give hairdressers smarter, faster and safer ways to style and care for colour-treated hair.

COLOR WOW CONTINUES TO TURN HEADS

While most hair care companies farm out product development, Color Wow keeps product formulation in the building under the watchful eye of renowned biochemist, Dr. Joseph Cincotta, and the rigorous approval process of Gail Federici. It can take many years and endless trials to bring a new product to market. The key criteria: it must solve a problem that’s never been addressed or, it must outperform all other products. When Gail and Dr. Joe get together to start formulating, they don’t stop until they get it right!

CELEBRITY HAIR STYLIST APPROVED

There’s a reason why Hollywood’s hottest A-list celebrities want Chris Appleton, and ONLY Chris, for their exclusive glam squads. Not only is he the creator behind social media’s most viral hair trends – from glass hair, to snatched ponytails, to expensive brunette – he’s also a legendary celebrity stylist and Color Wow’s Creative Director.

From working with some of the largest and most iconic fashion houses for their seasonal shows, to developing products with Color Wow, Chris Appleton has certainly made his mark on the world of hairstyling.

Chris’ favorite Color Wow hair products are Dream Coat and Money Masque. Dream Coat features an advanced anti-frizz formula that delivers super glossy, glassy, silky-smooth hair that lasts for days, yet feels like nothing on the hair. Money Masque is Chris’ first-ever product collab with Color Wow. Made with ultra-nourishing marine actives, its deep hydrating formula is his secret to achieving super luxe, expensive-looking hair in just 5 minutes.

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