Okay, let's talk curly hair – because, yes, most of us grew up thinking our hair was just frizzy and 100x more difficult than everyone else's straight, shiny, well-hydrated hair.
Turns out, we were wrong. Whether it was your friend in college, a TikTok video, or if you were lucky, your mom, you figured it out and became the curly girl (or boy) you are. Curls have their own routine, and we don’t always fit within the straight hair methodology that dominates the haircare industry – or at least, used to.
Which brings me to Pump Haircare! If you are ready to slay your curly girl routine, we are ready to spill the viral routine that has propelled the brand into curly bathrooms everywhere.
STEP ONE - CLEANSE
Cleanse: For a gentle cleansing that won't strip your hair of natural oils, use the Pump Haircare Curly Girl Shampoo 250ml. Free from silicone, drying alcohol, paraben, sulphates and specially designed to enhance your curls.
How to Use: Maximum of 1-2 times a week. Wet hair with lukewarm water, apply a small amount of shampoo to your palm, and rub together. Massage into your roots and avoid the lengths and ends of your hair.
STEP TWO - CONDITION
Condition: Lock in moisture with the Pump Haircare Curly Girl Conditioner 250ml. Curly Girl Friendly and made with Virgin Argan Oil to enhance your curls.
How to Use: Wet hair with lukewarm water, apply a small amount of conditioner to your palm, and rub together. Massage into your roots and avoid the lengths and ends. Perfect for co-washing.
Hot Tip: Co-washing is when you use only conditioner to wash your hair to avoid stripping natural oils, helping to keep hair more hydrated.
STEP THREE - LEAVE-IN CON
STEP THREE- LEAVE IN CONDITIONER
Treat: When hair is damp use the Pump Haircare Curly Girl 2-in-1 Define and Repair Cream 200ml.
How to Use: Apply 2-3 pumps to your hands, rub together, and run through your hair while scrunching or twisting your curls.
Hot Tip: Avoid applying to your roots, as this can leave you with a flat top.
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STEP FOUR- DECIDE YOUR HAIR TYPE
- High porosity: Your hair absorbs products quickly, and doesn't usually feel weighed down.
- Low porosity: You hair feels weighed down by heavy products and take longer to dry.
HIGH POROSITY: GEL
Treat: After the your hair is clean and hydrated it is time to create idyllic curls. Use the Pump Haircare Soft Curl Gel 250ml to hydrate while holding our curls.
How to Use: Apply 2-3 pumps of gel to your hands and rub it together. Scrunch gently into your hair from the tips to the roots.
Hot Tip: Separate your hair into sections to ensure even spread of products and consistent curls - don't forget the back of your head!
LOW POROSITY: CURL MILK
Treat: After the your hair is clean and hydrated it is time to create idyllic curls. Use the Pump Haircare Curl Activating Milk 200ml to define curls without weighing it down.
How to Use: Apply 2-3 pumps to wet hair, scrunching it into your hair from tip to root.
Hot Tip: Separate your hair into sections to ensure even spread of products and consistent curls - don't forget the back of your head!
YOU WILL ALSO LOVE!
- Enjoy an oil made specifically for your curls with the Pump Haircare Miracle Curl Oil 60ml.
- Pamper your curls with a nourishing mask you can use when co-washing: Pump Haircare Curl & Grow Mask 250ml. Leave in for 20 minutes or, for best results, overnight with a plastic sleep cap.
- The Pump Haircare Curl Define Brush to define your curls without damaging them after washing. Selected Stores Only.
- No more ruining your hair in your sleep, use the Pump Haircare Mulberry Silk Sleep Cap.
As obsessed as we are? Check out their whole Pump curly range here.
Find your nearest store today for expert advice on your curls.
