There is nothing worse than investing time and money into your blonde hair, only for it to turn out brassy. It can happen from your shower, a pool dip or even UV rays - which in Australia is not ideal. That is why Pump has a dedicated blonde range, made in Australia for blonde Aussies.
Effortless tone with every wash, strengthen and detangle your hair with this bulletproof blonde routine:
WASH DAY BLONDE ROUTINE
Recommended wash routine: Once to twice a week.
Step 1: Cleanse with the Pump Blonde Shampoo
Thoroughly wet your hair with lukewarm water. Dispense a small amount of shampoo into your palm and rub your hands together. Gently massage the shampoo into your scalp, focusing on the roots and avoiding the ends. Let it sit for 3-4 minutes to allow the toning effect to take place. Rinse well and follow up with conditioner.
Step 2: Condition with the Pump Blonde Conditioner
The Pump Blonde Conditioner is a rich conditioner designed to smooth and nourish bleached, blonde, or colour-treated hair, helping to prevent split ends and dryness. With regular use, it has been proven to strengthen blonde hair, enhancing its resilience.
After shampooing, gently squeeze out excess water from your hair. Apply a small amount of conditioner, focusing on the mid-lengths to the ends. Leave it on for at least 3 minutes, then rinse thoroughly.
Step 3: Spray in the Pump Blonde Leave in Moisture Spray
The Pump Blonde Leave-In Moisture Spray is a conditioning spray that nourishes and neutralizes yellow tones in blonde hair. It provides hydration without weighing the hair down.
Spray into your hair while damp and before air drying or blow drying - it works as a detangler to avoid breakage from your comb or brush.
NON-WASH DAYS
Feel fresh everyday with the Pump Blonde Lift Dry Shampoo
Pump Blonde Lift Dry Shampoo neutralizes yellow tones and brightens blonde hair, giving it a cool tone while absorbing excess oils between washes.
Hold the spray 10 cm away from your roots and apply for 2 seconds at a time. Use a brush or your fingertips to evenly distribute the product.
ONCE A WEEK TREATMENT
Once a week nourish and strengthen your hair and it's colour with the Pump Blonde Hair Mask.
The Pump Blonde Mask is deeply nourishing for blonde hair, effectively toning out yellow and gold hues to leave a clean, bright finish.
This mask features a unique dual-action system that hydrates and repairs blonde hair while eliminating unwanted brassiness.
Use the mask no more than once a week. Apply a small amount after shampooing, in place of your conditioner. Leave it on for 10 minutes, then rinse thoroughly with water—no need to use shampoo afterwards.
Try it for yourself and find out why Pump Blonde is popular with Aussie-blondes!
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